If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe has announced a series of innovations across Adobe ...

Tech giant Adobe has announced plans to acquire Semrush in a $1.9 billion all-cash deal. Boston-based Semrush is a platform long favoured by marketers for its deep bench of SEO and analytics tools.

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

Learn how to use free website analytics tools for effective traffic monitoring, understand key metrics, and turn visitor data into actionable insights to grow your site.