Deadline.com

Streaming’s Beachfront Property, The Home Screen, Draws Interest From Advertisers

S. Charles Lee, the architect of hundreds of ornate Art Deco movie theaters, had a famous saying about his goal of engaging audiences before they settled into their seats: “The show starts on the ...
Exchange 4 Media

Home screen advertising: CTV gets a landing page for premium advertisers

While the opening home screen, or landing page if you will, of our CTVs has always left us spoilt for choice in terms of content, from picking between subscribed OTTs to FAST channels (never mind what ...
Yahoo Finance

OCTOQUANT Intelligent Trading Strategy Company on the Nasdaq Advertising Screen, Brand Publicity to Lead the New Era of Intelligent Trading

LONDON, UK / ACCESSWIRE / June 3, 2024 / OCTOQUANT Intelligent Trading Strategies, a leader in the field of intelligent trading, is proud to announce today that the company's brand has been ...
The Conversation

In the world of video advertising screen size doesn’t matter: study

Steven Bellman works for the Ehrenberg Bass Institute at the University of South Australia, and previously was a senior researcher with MediaScience in the United States. His research receives funding ...
Marketing Dive

3 things you might not know about full-screen mobile advertising

Full-screen ads have been with us for a while, yet some marketers are scratching their heads and wondering if full-screen ads should be a part of their mobile advertising mix. The answer: yes, ...