AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people ...

AI creativity can be tuned, but it has limits. Adjusting settings helps, yet no current model matches the originality of highly creative people. AI can outperform the average person on a standard ...

To evaluate creativity fairly across humans and machines, the research team used multiple methods. The primary tool was the ...

The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

A new study published in the Journal of Applied Psychology suggests that generative artificial intelligence can boost ...

Whether for product launches or holiday campaigns, CapCut's AI Design generator allows you to create posters, flyers, banners ...

A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: generative AI can now beat the average human on certain creativity tests.

Studies aiming to maximize human creativity demonstrate that people work best when buoyed up by others who show them new ways to innovate. Artificial intelligence has the potential to become a ...

For decades, marketing teams have debated the same old question: Which wins—numbers or narrative? Some believe in dashboards and metrics, while others believe in emotion and storytelling. Now, the ...

This is read by an automated voice. Please report any issues or inconsistencies here. When Frank Gehry and Robert A.M. Stern — two globally celebrated architects with utterly different sensibilities — ...