Information architecture—or IA—refers to the set of techniques and tools used to navigate through a website. It encompasses the menus, links, page titles, and other elements that allow users to move ...

How can SEO shape a powerhouse strategy for UX? Learn how SEO data can provide powerful UX insights to capitalize on behavioral opportunity. Getting to the site. Exploring content. Converting or ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Cory Benfield discusses the evolution of ...

eBook How to Make Every Customer Feel Like the Favorite AI-powered personalization for marketers who know one-size-fits-all doesn’t drive results Read now Guide Why Self-Service Keeps Falling Short ...

NEW YORK--(BUSINESS WIRE)--Kate Thatcher, AIA has been named Chief Executive Officer of Architecture + Information (A+I)—a leading strategy-driven integrated architecture and design agency. Thatcher ...

A website's information architecture describes the way its content is organized. Just like a traditional outline for an essay, or the nested folders on your desktop, a good website layers files and ...