As the old saying goes, any publicity is good publicity. And for the popular clothing store American Eagle, their latest ad starring fan-favorite celebrity Sydney Sweeney is drawing plenty of ...

The evolution of women's sports from an emerging segment in the industry to a central focus of advertising investment has reached a pivotal milestone. Disney and ESPN have announced the complete ...

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

The business of women’s college basketball is seemingly drawing even closer to the men’s game. According to a report from Joe Lemire of Sports Business Journal, ESPN is now selling ad units for ...

Of the 68 sitting athletic directors at Power 4 institutions, just 21 hired the football, men’s basketball and women’s basketball coaches who are currently working under them. And one of the 21 stands ...

Is there confidence on a top Maryland basketball recruiting target? What's the latest from the portal, and will the Terps move on a local guard? Plus, the latest on the AD search. The NCAA's ...