Brands are moving into storytelling, but not to finance films. They’re building IP and that changes how projects are funded ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

For brands, “authenticity” isn’t about a well-established tagline or a smart logo tweak, but a lived truth. Today’s consumers are more discerning than ever; they expect more than polished branding and ...

In the second part of a three-part series, longtime domain name strategy and online brand protection expert Jeanette Eriksson explores the critical considerations for brands evaluating dotBrand ...