The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

CNBC ranks the 75 most valuable college athletic programs. The programs are worth a combined $51.22 billion, 13% more than the top 75 in last year's rankings. Earlier this month the University of Utah ...

As the 2025 calendar year rounds out, CNBC has ranked the top-25 college athletic programs by valuation. Texas has skyrocketed to the No. 1 spot, worth $1.48 billion. This number is 16% more than it ...

On Monday, The Athletic put a price tag on every Power 4 college football team if they could be bought and sold like pro franchises, from Texas (almost $2.4 billion) to Houston ($91 million). Today, ...

Embracing artificial intelligence can help student-athletes stay on top of their busy lives and optimize their performance on the field. College athletics have always been big business, but the influx ...