First-party data holds immense value for businesses aiming to understand their customers and deliver personalized experi ...

The European Union is trying to engineer a digital revolution. Through its European Strategy for Data, EU officials hope to create a “single market for data,” knitting together governments, businesses ...

Treating data a strategic asset and defending it accordingly isn't simply a matter of technology policy; it's a fundamental ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Diversity, equity and inclusion (DEI) is a necessity for organizations aspiring to success. Beyond being an opportunity to create a more inclusive, innovative workplace, DEI is a way to produce strong ...

For IT teams, cutting tech debt and reducing toil is most likely at the top of their 2024 New Year’s resolutions. In the ever-evolving landscape of data management and artificial intelligence (AI), ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

The AI era is complicating — and exponentiating — the challenges of safeguarding essential and sensitive data. Security leaders must revisit their data security approaches to keep up. Scott Kopcha ...

CAB provides strategy. Customer advisory boards offer strategic insights from top executives and help guide long-term product and company direction. Pre-meeting insights. Interviewing CAB members ...

Learn how to make data-driven SEO decisions for consistent results. Discover the power of leveraging data for effective SEO strategies. In SEO, making strategic decisions without empirical data is ...