From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D.

As brands gear up for International Women’s Day and the annual burst of purple-themed marketing posts, new global research ...

Younger consumers have higher expectations for accurate portrayals of women in advertising. "Our research clearly demonstrates that — apart from contributing to a more inclusive media and marketing ...

The UK government has urged employers to remove “masculine-coded” words like competitive and ambitious from job adverts to encourage more women to apply, sparking criticism from opposition politicians ...

Advocacy group Women in Advertising, Communications and Leadership (WACL) has launched a creator-backed campaign designed to accelerate gender equality and representation in the advertising industry, ...

In the UK, equality, diversity and inclusion (EDI) language in job advertisements (ads) could unintentionally have the reverse effect on attempts to create a more gender-balanced workplace, says a new ...

Dr. Jean D’Cunha explores the 2026 International Women’s Day theme, calling on men to embrace domestic co-responsibility to achieve true gender equality.

The gaps between men and women in education “have essentially disappeared for the younger generation,” declared a 1995 report by the National Center for Education Statistics. The equal education ...

The Italian fashion house received certification from Bureau Veritas for reducing its gender wage gap to under 10 percent. By Pino Gagliardi Deputy Editor, THR Roma Bureau Veritas, a world leader in ...