Google’s Martin Splitt questioned the usefulness of specific suggestions made by SEO auditing tools, noting that while some advice may be valid, much of it has little to no impact on SEO. He ...

GenAI is poised to transform the way we search. For instance, look at Google’s Search Generative Experience, an AI-driven results page that features content from Large Language Models (LLMs) first, ...

For a decade now, Google's John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, "Consistency is the biggest ...

Adding audio to blog posts won’t boost SEO directly. Audio enhances user experience and accessibility. Happy users can lead to more shares and links. Google's Martin Splitt answers whether adding an ...

In a landscape where Google’s updates can rapidly shift search rankings, staying visible requires more than basic SEO tactics. Here are seven advanced strategies, from structuring content around topic ...