For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” About half of all YouTube news influencers explicitly express a clear political orientation. Among those who ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

Influencer marketing has gone from niche to mainstream, with brands increasingly shifting budgets from traditional ads to creator-led campaigns. Influencers build authentic connections with audiences, ...

When searching for a new recipe or dinner inspiration, social media is often the first go-to. Food content is one of the most popular categories, with food influencers turning everyday ingredients ...

YouTube influencers increase player engagement and playtime but often reduce game purchases, especially for story-driven games. A unique event in YouTube’s history, the “Adpocalypse,” allowed ...

Influencers don’t need to replace entertainment journalists. They can exist alongside them. Creators make celebrity culture feel fun and accessible. Journalists make it make sense. We shouldn’t have ...