Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...

Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...

Whether you're Lego-curious or a devotee of the church of the colored brick, you can now turn your real world into model versions without any bone of creativity, thanks to this clever tech. Create a ...

Lego has unveiled a brand-new line of technology-filled bricks as part of a new system called Smart Play. This new line is Lego’s biggest technology leap forward in decades. For more, host Indira ...

Lego’s newest set is a replica of a Nintendo Game Boy, and it’s designed to tap into the millennial nostalgia that’s ruling the cultural zeitgeist. According to a press release, the collectible is an ...

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

Add Yahoo as a preferred source to see more of our stories on Google. Lego's newly announced Smart Brick is proving polarizing among its fanbase. It's Lego's latest exploration into bringing ...