For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...

The polar bear may be seen as Coca-Cola's spirit animal, but Pepsi makes a play for the furry character in a new Super Bowl commercial. The ad, which is titled "The Choice" stars a polar bear – long ...

Pepsi has released its Super Bowl ad, "The Choice", featuring a polar bear who chooses Pepsi Zero Sugar over Coke Zero Sugar in a blind taste test.

Not only that, but the way they're standing appears to parody a now famous kiss cam moment featuring the now former ...

Pepsi officially reignited one of the longest-running rivalries in the beverage industry, and is using the 2026 Super Bowl ...

Pepsi gives the Coke bear the Pepsi Challenge for Super Bowl.

With Super Bowl LX less than two weeks away, brands are already making headlines with early ad releases. This year, Pepsi has turned heads by leaning into humor and nostalgia, ta ...

With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...

Pepsi’s bold Super Bowl ad pokes fun at Coke with a polar bear twist, pop culture parody, and a dramatic taste test that left viewers buzzing—and divided.