One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these consumers have of the company's products ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

A big test for the Green Line extension tracks came on an unseasonably warm fall day in October 2021. Stations along the routes to Union Square and Medford were still being built, lighting was missing ...

The Medford-Tufts branch of the Green Line Extension opened with great fanfare on Dec. 12, 2022, a milestone decades in the making that officials promised would bring reliable transit service to ...