When you are the chief executive of a company, there’s no way to be well-informed on every project and initiative being undertaken by every team in the organization. However, there are some areas ...

The Marketing as a Service program for top ESET partners aims to provide specialized support around marketing campaigns, ESET North America’s Hope McCluskey tells CRN. ESET is rolling out a new ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. As the owner of a public relations agency, it may seem ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...