Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together. The measurement firm announced on Tuesday that it is piloting a new ...
Nielsen will start to track more detailed metrics on digital viewing habits. This includes information on brand-level connected TV devices, such as Apple TV and Roku, as well as other devices such as ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results