Beauty product sales techniques have come a long way from department store salespeople spritzing perfume on passersby. Those techniques have undergone a revolution, thanks to the increasing use of ...

Many types of businesses use product samples to allow potential and prospective customers to experience their products in hopes of enticing them to buy. Restaurants, for example, might offer free ...

Advertisers serve ads to try and sell products. But what if they skipped over the ad completely and instead just handed products straight to the consumer? That’s the idea behind Swish, a startup that ...

Do all those free food samples in the supermarket actually increase in-store sales? Yes, but that’s not altogether surprising. What is suprising is just how large the increase in product sales is ...

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...