Nothing makes us more suspicious of our phones than talking about a product and immediately seeing an ad for it. There are a ...

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.

For years, smartphone users have suspected that their devices were eavesdropping on their conversations to serve targeted ads. Now, recent revelations suggest these concerns could be justified. A ...

Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore.

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted mobile advertising is one of the most potent strategies available. It allows ...

We’ve all, at some point or another, seen an ad on our phone or television that just happens to be for a product we were just discussing with a friend. For instance, you might tell a friend over lunch ...

(Bloomberg) — OpenAI will start testing advertisements in the ChatGPT app for certain US users, marking a major shift for the company as it seeks to bolster revenue from the popular chatbot. The ads ...