CUPERTINO, Calif., Oct. 27, 2025 /PRNewswire/ -- Ryff, a leader in virtual product placement (VPP) and in-scene advertising, today announced that its Scene Intelligence™ technology is powering virtual ...

Think that bottle of Evian on your favorite sitcom character's kitchen counter is real? Look again: it may have been added digitally after the episode was shot. Product placements in TV shows and ...

Viewers of last April 25's episode of the CBS show "Yes, Dear" may have noticed a box of Club Crackers sitting on a living room coffee table, next to a plate of cheese. What they did not know was that ...

A few years ago, product placement specialists were prop guys who made sure that a Coke can appeared in a scene. Now, with the advent of virtual product placement, it doesn’t matter if a Coke can was ...

In the first episode of The Kardashians on Hulu, Kim Kardashian asks the waiter, “Is that from the fountain? Like, the Diet Coke?” gesturing to the soda just brought to the table. “I love a good ...

Ryff technology—built on smart algorithms and powerful processing—has made the company a leader in the new and growing field of virtual product placement. BY FastCo Works Four years ago, Roy Taylor ...

content owners can monetize catalogs as easily as selling 30‑second spots. LOS ANGELES, Oct. 30, 2025 /PRNewswire/ -- Ryff, the pioneer of virtual product placement (VPP) and in-scene advertising, ...

Announced at this month's NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into a TV ...

EXCLUSIVE: Virtual product placement (VPP) could be set to become big business for entertainment companies — and it’s the golden oldies that are going to drive it. That’s according to a new report ...