You want a premium product, don’t you? Why? Because premium equals not just good, but the best things can get. It’s not just premium materials — glass, metal, ceramic, or titanium — out there to tempt ...

You’re not crazy. The words premium and snack really are popping up on chain-restaurant menus everywhere. Crazy is making some appearances too. Why are these the latest restaurant buzzwords? And why ...

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Matt Brummett, chief operating officer at Answer Media. The word ...

The word “premium” gets thrown around a lot. Marketers chase “premium” publishers to reach “premium” audiences. DSPs and SSPs promise “premium” inventory. And every publisher wants to sell itself as a ...

If you’ve spent any time perusing the aisles at your local liquor retailer, you’ve probably seen the word “premium” used to describe a bottle of booze. Most often used to refer to vodka (though other ...

YouTube was experimenting with locking 4K resolution behind its paywall. Those in the experiment saw the word “premium” next to the 2160p option. The company has confirmed it has ended the test and ...