Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...
Google introduced support for app-ads.txt, the IAB Tech Lab's anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network, per a company blog post. Starting on Aug. 27, the ...
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