Brands have more consumer data than ever before. Yet somewhere between the dashboard and the decision, the customer disappears.

Amid rising inflation, tariffs and global conflicts, consumers are growing more price-sensitive and increasingly demanding ...

Speaking with UBS research analyst Michael Lasser, Mollick said the technology has entered a new phase in which AI agents can plan, research, write code and complete tasks with limited human input.

Why do people often stick with familiar brands and choices, even when better options might exist? A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the ...

For categories with frequent consumption cycles, sustained engagement often makes sense, but where purchases are infrequent ...

A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the decision-making ...

Retail sales are growing about 4%, that's in line with the pre-COVID trend line. Services spending, which is spending on ...

Abstract: No-insulation (NI) high temperature superconduct-ing (HTS) coils show higher stability than traditionally insulated HTS coils. However, quench remains one of the most crucial issues ...

Let’s get the uncomfortable truth on the table early: the biggest barrier to starting a business in 2026 is not money. It’s ...

Big-ticket items — anything from cars to home remodels — face additional challenges as elevated interest rates keep the cost ...

How do we reconcile this tension? In a paper published in Consumer Psychology Review, I introduce the Pathways for Avoiding Self-Sanction (PASS) model, which explains how consumers can escape guilt or ...

Costco shares have climbed 17% year-to-date, reaching $1,007.77 to close out March 3rd,  a stark contrast to the S&P 500, which is essentially flat at -0.24% YTD. Yet despite that outperformance, ...