New York Festivals Advertising Awards (NYF) has announced its inaugural 2026 Creative Marketing Strategy / Effectiveness Executive Jury.

Eleven Global Strategy Leaders Join Ellie Bamford to Define the Year’s Best in Creative Effectiveness Great work isn't ...

Streaming has officially surpassed traditional television viewing in the US. But while consumer behavior has rapidly evolved, ...

Teachers Unify Also Named Winner of Best in Public Service Category, Embodying Preston Spire's Good Wins™ Philosophy ...

Streaming has officially surpassed traditional television viewing in the United States. But while consumer behavior has rapidly evolved, advertising creative on connected TV (CTV) has largely stayed ...

The Philippine creative economy expanded by 6.9 percent in 2025 to P2.12 trillion and accounted for 7.6 percent of the gross ...

Some say the 1990s was the height of advertising. With people tuned into the same TV shows on more channels than ever, commercialism rife and the internet in its infancy, brands had multiple platforms ...

In this episode of 'SEMO Spotlight', we speak with Allie Murphree, a senior Advertising Major and agency director of SE Creative, a student-run advertising organization. Allie shared her journey into ...

Marketing has long been more art than science. Conventional wisdom was that thoughtful, engaging creative mixed with the right media plan would lead to revenue growth for the brand. Today, artificial ...

Add Yahoo as a preferred source to see more of our stories on Google. The Seattle Seahawks took home the Super Bowl trophy this year, but not everyone tuned in to watch the game. Some watched the ...