In a shocking reversal in strategy, Universal Pictures is lengthening the time that movies will play exclusively in theaters.

Universal Pictures is starting to pluck away at a Bon Jovi biopic that will explore the early days of the band behind songs ...

Hint: It was already doing exactly that.

With movie theaters fighting on multiple fronts to keep their businesses afloat and the box office steadily recovering, one constant plea they've stated is the need for longer and more consistent ...

Universal is dropping the 17-day release minimum that was implemented during Covid in favor of a five-week release window, which will increase to seven weekends in 2027. According ...

In what is surely news to celebrate throughout the movie industry, Universal Pictures is extending the length of its theatrical windows for feature films. This year, Universal will guarantee at least ...

Theaters will get a minimum of five weekends of exclusive play and then, starting next year, seven. A pandemic-era policy was guaranteeing only three.

The Luma are star creatures that first appeared in the Super Mario Galaxy video game. They are cared for by Princess Rosalina ...

Universal will be extending the exclusive theatrical window for its 2027 movie releases to 45 days (seven weekends), Deadline has confirmed.

Visitors to Universal Orlando Resort and Universal Studios Hollywood can partake in limited-time experiences to mark the debut of The Super Mario Galaxy Movie.

In an announcement few could have predicted, Universal Pictures has confirmed that it has committed to lengthening--not shortening--the time that many of its movies stay in theaters. This begins with ...

Just when you thought things would never get back to normal after the pandemic, one movie studio is trying to return to old ...