Patrón is turning to Hollywood for its biggest advertising campaign in years, enlisting del Toro to direct and star in its first major global commercial since 2022.

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed a TV ad.

Some say the 1990s was the height of advertising. With people tuned into the same TV shows on more channels than ever, commercialism rife and the internet in its infancy, brands had multiple platforms ...

Magnum Ice Cream is scaling back a scented ad at King’s Cross station after commuters complained that the aroma was “sickly” ...

BUFFALO, N.Y. -- New Bills safety C.J. Gardner-Johnson said Friday that he's not worried about perceptions of him as a teammate. Gardner-Johnson's signing with the Bills on a one-year deal this week ...

Any path back to a Democratic majority in the Senate basically requires a win in Texas, with Democrats needing to flip four seats to win a bare 51-seat majority. This, combined with the feeling that ...

What if the most effective brand storytelling today doesn’t look like "content" at all, but like a fully financed, ...

SEOUL, South Korea and SHANGHAI, March 3, 2026 /PRNewswire/ -- STRADVISION, a leading global provider of AI-based vision perception technology, today shared a major milestone in its China growth ...

Ikea's viral monkey toy sells out and CVS keeps its workers happy—plus, why it was a bad week for Gucci, Frida and eBay.

PALM BEACH, Fla. (AP) — Trump says Iranian Supreme Leader Ali Khamenei is dead, calls it 'greatest chance' for Iranians to take back the country.